Attorney General Miyares Announces $350M Settlement with Publicis for Opioid Marketing

~ Virginia will receive $7.82 million from the settlement to help address the opioid crisis ~

RICHMOND, Va. – Attorney General Jason Miyares today announced a $350 million national settlement with Publicis Health to resolve investigations into the global marketing and communications firm’s role in the prescription opioid crisis. 

In agreeing to the terms of the settlement, Publicis recognized the harm its conduct caused, and that the agreement will provide communities hit the hardest by the opioid epidemic more financial support for treatment and recovery, establishing lasting infrastructure, and, ultimately, saving lives. The company will also disclose on a public website thousands of internal documents detailing its work for opioid companies, like Purdue Pharma, and will stop accepting client work related to opioid-based Schedule II or Schedule III controlled substances.

“The opioid epidemic has impacted every community in Virginia, destroying relationships and tearing apart families. Although it is impossible to quantify the value of the lives lost, I’m glad that my office has secured $7.82 million to go towards education, prevention, and recovery efforts,” said Attorney General Miyares. 

Today’s filings illustrate how Publicis’ work contributed to the crisis by helping Purdue Pharma and other opioid manufacturers market and sell opioids. Court documents detail how Publicis acted as Purdue’s agency of record for all its branded opioid drugs, including OxyContin, and even developed sales tactics relying on farming data from private recordings of personal health-related in-office conversations between patients and providers. The company was also instrumental in Purdue’s decision to market OxyContin to providers on patient’s electronic health records. 

To date, Virginia has secured over $1 billion in legal settlements with drug manufacturers and others for their roles in the crisis. 

Colorado led the multistate group during this investigation and was joined on an executive committee by the attorneys general of California, Connecticut, Idaho, Massachusetts, New York, North Carolina, Oregon, Tennessee, and Vermont. They are joined by the attorneys general from all states, territories, and the District of Columbia.

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